Barrel House Beer

Ningyi Xu

The packaging of BARREL HOUSE beer is bold and eye-catching, blending bright colors and retro style design elements. It adopts bright colors such as blue, green, and yellow, combined with complex decorative patterns and classic layout, emitting a handmade texture while maintaining a modern visual sense. The detailed and exquisite graphics, coupled with clear product labels such as “Indian Pale Ale” and “American Pale Ale”, strike a balance between refinement and clarity, allowing consumers to recognize the product at a glance.

This design effectively conveys a lively and optimistic brand personality, as can be seen from the dynamic use of colors and the playful and elegant layout. The packaging also resonates with a lifestyle of enjoyment and celebration, as emphasized by the handheld reality scene depicted in the visual effects. Overall, the packaging of BARREL HOUSE achieves a perfect harmony between personality and quality, attracting those who value craft beers with unique personalities.

 

Ningyi Xu

Credits:
Student: Ningyi Xu
School:
Academy of Art University