High-Protein Pork Jerky

Simple and simple appearance, delicious pork jerky, strive to make users not choose pressure design content

Xiangyang Food is one of the few professional food companies in Jingjiang. With excellent technology and mature products, it has not only become the main supplier of Jingjiang pork jerky for well-known brands, but also a well-known brand for offline sellers; how to update the product image and continuously bring new product experience to users is a challenge of continuous investment.

It is difficult for consumer users to find the trend of “streamlined diet” and “scientific consumption concept” in their popular motivations. This requires that the product needs to have outstanding and concise differentiation characteristics, and better research can fill in the many competing products with accumulated voice information to attract user attention. We grasped the key points such as “high protein” and “hind leg meat” to develop the communication tone of packaging content, and removed the so-called connotation, illustration, national trend and other popular design elements; instead, we used strong calligraphy fonts to quickly let users identify the packaging information, establish the product impression of “authentic specialty”, and then combined with user-sensitive product indicators, we used product advantages to quickly let users lock in their choices; such concise and confident packaging successfully stood out among mass competitors.

“Simple and delicious pork jerky – let you choose easily”

Xiangyang Food is one of the few professional food companies in Jingjiang. With its excellent quality and mature product line, it has not only become the main supplier of Jingjiang pork jerky for many well-known brands, but also an old brand with a good reputation on the shelves. How to continuously bring new product experiences to users with an updated product image is a continuous challenge for Xiangyang Food.

By studying consumers’ consumption hotspots, it is not difficult to find trends such as “simple and exquisite diet” and “scientific consumption concept”. This requires that the product has a prominent and concise differentiation feature, so as to better capture the user’s attention among many competing products filled with redundant information. We developed the packaging content and communication tone around key points such as “high protein” and “hind leg meat”, abandoned the so-called connotation, description, and national trend design elements, and instead adopted a strong calligraphy font style to allow users to quickly identify the packaging information and establish the impression of “authentic specialty products”. Combined with user-sensitive product indicators, the product advantages are used to quickly help users make choices. This simple and confident packaging presentation successfully stands out among many competing products.