Green Fire – London Dry Gin

ABOUT

Green Fire is the first release from AWC Distillery, a London Dry Gin produced in Argentina and launched exclusively through duty free channels.

Tuerca Studio developed the full brand identity, labeling system and bottle concept as a unified project, ensuring consistency across every touchpoint.

CONCEPT

The design is built around a single idea: origin as coordinates.

Instead of using celestial elements as decoration, the constellation system maps the exact geographic quadrants of the distillery’s location. The bottle becomes a marker of origin — a navigational object rather than a symbolic reference.

This approach establishes a precise visual language tied directly to place, reinforcing authenticity and differentiation within the category.

SOLUTION

The constellation pattern is printed directly onto the bottle glass, separate from the label, creating depth between the liquid and the surface.

The label system balances heritage codes with restraint. A copper monogram seal anchors the identity, while the main label organizes information through a clear typographic hierarchy — product name, classification and origin. A secondary coral band carries technical details and brand philosophy, introducing contrast within a controlled structure.

Perforated edges across both the main label and neck wrap add a tactile layer, referencing traditional spirit labeling without replicating it.

The color architecture operates on three levels: deep green glass for botanical association, copper and gold foil for premium cues, and a coral accent that introduces warmth and differentiation from the standard gin palette.

RESULT

The final outcome is a cohesive system where identity, labeling and bottle form work as a single unit.

The constellation system encodes the real geographic location of the distillery, turning the bottle into a functional narrative device. The result is a distinctive, premium product that stands apart on shelf while maintaining structural clarity and scalability for future releases.