The Label Lab

The Label Lab is a showcase of experimental design projects organized by Fedrigoni, the global reference in premium self-adhesive papers. For this initiative, seven leading design studios from Argentina were invited to create a label concept, challenging the technical possibilities of Fedrigoni’s substrates and exploring their full potential through innovative print execution.

In response to this challenge, our concept was built around two universal symbols—the eye and the sun—which, when brought together, express a powerful idea: the ability to perceive what others overlook.

The sun embodies energy, origin, and vitality. It also serves as a direct reference to Argentina, the focal point of this edition of The Label Lab. The eye, meanwhile, represents sensitivity and vision: the designer’s ability to observe, interpret, and transform that origin into a meaningful label.

Visually, the design reflects this dialogue between intuition and structure. A classic, orderly composition is interrupted by a bold and expressive intervention, creating immediate visual impact while enhancing differentiation.

Tactile finishes and embossed details further enrich the experience, adding a sense of value and craftsmanship. These layered elements reinforce the concept of depth, attention, and the thoughtful process behind every design decision.