Torres 10 Playmaker Series Limited Editions

We have partnered with Miguel Torres to create the “Torres 10 Playmaker Series’, a limited-edition packaging range for the world’s best-selling Spanish brandy, ahead of this summer.

Torres 10, a ten-year-old brandy sold worldwide, commisioned us to design a new range to represent ten footballing nations, drawn from a mix of Torres’ key markets and countries with legendary footballing heritage.

The Playmaker Series takes its name and creative direction from the iconic number 10 jersey, and the rare players who have worn it; those who make the impossible look inevitable. We translated that idea into a distinctive typographic system, giving each country’s label its own identity while connecting the collection through a shared visual language rooted in football’s global culture.

Each design channels nostalgia, excellence and mastery, qualities that speak as much to the craft behind Torres 10 as they do to the game itself.

Manisha Mistry, Design Director at Dragon Rouge said:

“It’s been great fun to work on such an iconic, international brand and really bring to life the football fever ahead of this summer’s big event – a great brief!”