Amazonia Year 2025 (Hummingbird Coffee)

Earlier, together with the Hummingbird Coffee team, we introduced the audience to a new high–caffeine variety for the industry – conilone. This time we had to tell you about premium robusta from an unusual region of Brazil – the Amazon.

The introduction to the Amazonia lasted a whole year and consisted of many events for coffee professionals. For such important and large-scale events, a single design system was required, which could easily be transferred to different media. We had to find an accurate visual reading of the Amazon and convey its wild, pristine character.

This brightness, colorfulness and looping of the river formed the basis of the visual concept. The taste of Amazonian robusta is as amazing and amazing as the vast expanses of the incredible Amazon. We conveyed the character of the amazing river through textured lettering.