Crios

Vicky Itoiz

Provincia de Mendoza, Argentina

Crios Redesign – The identity draws on the symbolic language of hands—the hands that cultivate the land, make the wine, nurture, and create—recasting them as the defining element of the label.

The redesign reconnects the brand with its origins through a contemporary visual language.

Three interwoven hands become a symbol of continuity, collaboration, and shared knowledge. Embossed details introduce a tactile dimension, reinforcing the relationship between the object and the landscape from which it comes. Organic forms, refined linework, and a restrained aesthetic create a label that feels both timeless and contemporary.