Teremok — Candy Packaging Concept

Teremok is a packaging concept for hard candies inspired by the traditional Russian folk tale.

In the story, a tiny house in the forest gradually becomes home to different animals — a mouse, a hare, a fox, a wolf, and eventually a bear. Each new character asks to come inside, and the little house becomes more and more crowded. When the bear tries to join the others, the teremok can no longer hold everyone and collapses. The inhabitants escape and later build a new, bigger home together. The result is packaging that works not only as a container for sweets, but also as a small storytelling object — one that invites the customer to discover the characters, remember the tale, and experience a familiar story in a new form.