Orance Skincare

Design: Rubal Kathuria
Location: India
Project Type: Concept
Packaging Contents: Face wash and Body Cream (Orange and eucalyptus, Lavender and honey, Coconut and Lime)
Packaging Substrate / Materials: Plastic Tube and Jar
Printing Process: Flexography, Offset Printing

The name “Orance” has been derived from the combination of Oil + fragrance as each product is centered on combining the perfect blend of fruits and natural essential oils, with the motive to transform the skin and keep the fragrance last longer. The company dedicates itself to sourcing quality ingredients to create perfect fragrances and formulations for treating oneself at an honest and affordable price, targeting middle and upper-class audience.

Orance is a sweet treat for the skin and senses both. It creates a creamy lather to soothe, nourish, and moisturize the skin with a blend of fruits and essential oils. The fragrance ideally lasts all day leaving a beautiful sensory experience while taking a shower and later as well. The concept of the logo comes to form the same train of thought to keep the alphabets closer to each other, similar to staying close to one’s own skin.

What’s Unique?
It captures the mood and USP of the brand both, through the colors and microbeads making it an interesting product on shelves that helps the user connect to the brand instantly.