DOU

DOU is an alfajor brand built to stand out in a category full of tradition. Its identity combines bold colors, playful characters, pixel-inspired graphics and an expressive visual language that feels closer to gaming and internet culture than to conventional confectionery.

The packaging system introduces two distinct personalities: NOM, a chocolate alfajor filled with dulce de leche and covered in semi-sweet chocolate, and XD, a cookie-based alfajor filled with dulce de leche and coated in white chocolate. Each flavor has its own universe while remaining part of the same energetic, highly recognizable brand world.

From packaging to displays, digital communication and merchandise, DOU was designed as a complete visual universe: loud, playful and impossible to scroll past.

Que Cálido Studio is a branding and packaging design studio based in Buenos Aires, creating brands, packaging, and visual systems for restaurants, food brands, startups, and companies bringing new ideas into the world.