Mokjang Wooyu (Milk) _ Naming & Package Design

IDNB developed the package design for “Mokjang Milk” and “Mokjang Yoghurt” a flagship product of Seoul Milk, Korea’s No. 1 dairy company. The design focuses on conveying the intrinsic value of raw milk, using the top red emblem to establish brand trust and green pasture and cow illustrations to visualize the origin of freshness. Red accents applied to the serif typography add a sense of vitality, while a clear package and clean layout with ample white space intuitively express the premium quality of Grade 1A domestic raw milk.