La Vittoria chocolate

Design: ABC DESIGN COMMUNICATION
Location: Greece
Project Type: Produced
Client: Vittorio
Product Launch Location: Greece
Packaging Contents: Chocolate beverage mix
Packaging Substrate / Materials: Metallic foil bag
Printing Process: Flexography

Vittorio gourmet espresso, attempted to package the unique taste of exotic chocolate, in 2 flavors: Classic Chocolate and Paolo Chocolate.

The concept we chose is women’s ethnic figures that refer to authentic chocolate taste. Vivid colors and clear shapes define an excellent product, valuable and tasty. The metal material of the bags stresses the premium nature of the product and its airless protection. The background design is based on shapes and patterns of South America civilizations, where chocolate is produced. La Vittoria products are an obvious choice for coffee shops because of their quality and their aesthetic level.