SLURP KHAU PENANG

SLURP KHAU PENANG

CHALLENGE
To encourage foreign travelers who have visited Penang to share their experience with family and friends back home, inspiring them to visit, by using cultural exploration kits that combine local food with AR experiences.

IDEA RATIONALE

A mini Penang Street that you can carry around, taste, and experiences.

Inside you will find three types of mini instant noodles: Hokkien Mee, Curry Mee, and Asam Laksa inside and story of penang street food history, along with AR that tell what’s Penang street looks like in different time.