RESIDUE | Deodorant Brand Identity & Packaging Design

THE BRIEF

Residue is a natural deodorant concept developed from a Designer Briefs: Residue is an on-trend natural deodorant brand focused on natural protection. Moving away from boring drugstore sticks, they combine clean, honest ingredients with sleek packaging designed to leave a lasting impression.

Category: Natural deodorant
Scope: Brand identity & packaging
Keywords: Fresh • Clean • Modern • Natural

APPROACH

Residue is a gender-neutral natural deodorant brand for everyday body care. The brief called for something fresh, clean, modern and natural. Rather than proving “natural” through familiar visual codes, the brand takes a more expressive approach to the category—using bold colour, distinctive typography and a beauty-led visual language. From there, the goal was to build a distinctive, scalable system around the product, from packaging and product imagery to launch communications.

strategic idea → identity → scalable packaging system → art direction → launch world