I wanted to create a packaging lineup for Pure Nirvana that brings a sense of calm, clean elegance to the supplement shelf. Instead of clinical or overly loud designs, the goal was a modern apothecary vibe—something that looks beautiful sitting on your counter while clearly communicating health benefits at a glance.
Design & Layout Breakdown
- Clear glass jars topped with brushed gold caps were chosen to highlight the natural textures and rich colors of the gummies inside.
- Vertical side-margin typography for the brand name “PURE NIRVANA” creates a distinct, modern framing element along the left edge.
- Off-white matte labels paired with clean sans-serif type keep product names, flavor notes, and dosage information easy to read.
- A dedicated corner badge cleanly highlights key product metrics like the 60-gummy count without cluttering the main text layout.
- Color-coded bottom accent stripes match each specific product variant and flavor, creating a cohesive look across the entire lineup.















