Fruit Juice Bottle Packaging Design

I set out to create a vibrant, sun-drenched visual identity for Saporito that celebrates the pure essence of real fruit. The goal was to build a cohesive lineup of clear glass bottles where bright, flavor-focused color palettes immediately grab attention and evoke a feeling of instant refreshment.

Design & Layout Details

• Clear glass bottles showcase the natural shade and texture of each liquid, creating an appetizing foundation for the label.
• A circular target badge anchors the center of each bottle, locking in the brand mark alongside clean fruit illustrations and flavor titles.
• Bold repeating background typography spells out each flavor name in tone-on-tone lettering, giving the grid presentation a pop-art visual flow.
• Vibrant gradient backdrops tailor a distinct color identity to every fruit variant—from sunny yellow for Mango to electric pink for Strawberry.
• Clean silver cap accents and unified label proportions maintain brand harmony across all eight flavors in the range.