Omidal: One System for 250 Medicines

Omidal: One System for 250 Medicines

Omidal is the private-label medicine range of one of Russia’s largest pharmacy groups. Radar created the name, brand idea, identity and packaging system to give a pharmacy private label the presence of a brand in its own right.

The symbol is a letter O built from tablet and capsule shapes, the same things that sit inside every pack. It stays constant across the range, while everything around it does the navigating: colour marks the therapeutic category, a pictogram marks the dosage form, a turquoise end panel identifies the brand in the pharmacist’s cabinet, and embossed Braille sits inside the layout grid.

The system has been proven on 10 medicines across 6 therapeutic categories and 4 pack formats. The first products are now on sale, and the portfolio is planned to grow to 250 SKUs across 13 categories without a redesign.

Typefaces: Nagel (Paratype), Onest. Client: Rigla and Zdravcity (Protek Group). Year: 2025.