Init, Rosé – Nuni Lab

INIT is an academic branding and packaging project for a rosé sparkling wine, exploring how typography, texture, and layered materials can create a distinctive identity within the wine category.

The concept brings together the anticipation of a beginning and the intrigue of something waiting to be revealed. The name INIT evokes initiation, establishing a connection with discovery and the moment of opening a bottle. The packaging translates this idea into a composition that reveals itself through overlapping surfaces, contrasting finishes, and partially concealed typography.

The visual identity is led by a tall, condensed wordmark. Its elongated letterforms establish a strong vertical rhythm and give the brand a recognizable presence, while restrained supporting typography maintains a clear hierarchy between the brand name, wine variety, and product information.

The label is conceived as a layered construction. A blush-pink front panel carries the essential information, while metallic rose-toned surfaces extend behind it, adding depth and a changing response to light. The repeated word “SECRETO” introduces a secondary typographic pattern, reinforcing the theme of concealment and discovery. Its partial visibility encourages closer inspection and makes the label an active part of the brand narrative.

Material contrast is central to the proposed packaging experience. The textured appearance of the front label sits against reflective metallic elements and glossy dark lettering, creating a balance between softness and precision. The pink and copper-red palette connects the identity to the rosé wine while giving the bottle a warm, expressive character.

Developed as an academic concept, INIT explores packaging as both a communication system and a sensory experience. The result is a contemporary sparkling wine identity in which structure, typography, and finish work together to turn the bottle into an invitation to discover.