Inalia Suncare

Design: Grams design
Location: Greece
Project Type: Produced
Client: Power Health
Product Launch Location: Greece
Packaging Material: Plastic cream tubes
Packaging Contents: Skin care
Printing Process: Silkscreen, Gold foil

We were assigned by Powerhealth, one of the largest vitamin companies in Greece, to design the package for its first suncare series. Our name proposal was “Inalia”, one of Aphrodite’s names – the goddess of beauty – in ancient Greece. The topography and the altitude difference of the fertile soil of Crete were the inspiration for the creation of the series’ visual mechanism. Concentrated shapes and curves demonstrate the altitude difference and also the way Nature’s Innovation spreads to the skin, while white in combination with metallic colors enforces the scientific character of the products.

What’s Unique?
Concentrated shapes and curves demonstrate the altitude of Crete’s land difference and also the way Nature’s Innovation spreads to the skin, while white in combination with metallic colors enforces the scientific character of the products.