HAPPY FRIDAY – The line of youth wines

Designer: Zhuk Igor
Copywriting: Svetlana Tereshko.
Location: Belarus
Project Type: Produced
Client: Minsk Grape Wines Factory
Product Launch Location: Belarus
Packaging Contents: Alcohol, wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography, Foil stamping

Is there someone among us who doesn’t like Friday? We think Friday and a glass of wine make up a great pair. When the working week is behind and the weekend is ahead, we have a great opportunity to relax and hang out with “Happy Friday” wines.

What’s Unique?
The brand concept is aimed at a young audience. By the way, now, when it is recommended to observe self-isolation, we offer to stay in touch with friends remotely. Parties with friends on self-isolation using messengers are gaining more and more popularity. With “Happy Friday” wines, Friday will really be happy.