How the Grinch Stole Christmas

Design: Robot Food
Location: United Kingdom
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Baked Goods
Packaging Substrate / Materials: Paper

With help from G . F Smith and Bells of Lazonby, friends and clients of Robot Food awoke to find Christmas Stolen Stollen.

All merriment aside, Christmas can often come with its share of Grinchy moments. Long queues, bad weather – don’t even get us started on the Christmas playlists. This year, we aimed to lift spirits with a festive gift pinched straight from the pages of our favourite yuletide grump.

Nothing says joy quite like free food. So, we asked Bells of Lazonby, the family-run bakery and manufacturer behind Bells and Whistles, who kindly baked us some joyfully indulgent stollen. (Unanimously agreed by the team as some of the best ever tasted).

For the packaging, we turned to iconic paper suppliers G . F Smith. The outer box uses Smith’s new service where the lightweight, Colorplan range can be laminated with microflute to create a strong outer box with the same look and feel of premium uncoated paper. Perfect for posting and available in short runs too. We chose Bright Red and White Frost for the inner carton and sleeve, and foiled the outer with just a hint of gold. Festive.

With present and packaging in place, a fortunate play on words meant deciding this year’s theme was easy. Beautifully illustrated in-house by Senior Designer, Rich Robinson, the boxes are our playful take on the Dr Seuss classic, ‘How the Grinch Stole Christmas’. Using the iPad Pro, the illustrations were hand-drawn digitally using various brush tools to create a mischievous, crafty Christmas feel.

A huge thank you to G . F Smith and Bells of Lazonby for their contribution and a Merry Christmas from all at Robot Food.