With over 20 years’ experience as a design professional, Natasha is an award-winning specialist in packaging and brand development. Renowned for navigating complex, multi-product and multi-territory Masterbrand systems, she has led work for global and regional brands including Coca-Cola, Minute Maid (Argentina), KFC (Global), Fakieh Poultry (UAE) and Goodman Fielder, Griffin’s (NZ). She brings a rare balance of strategic rigour, creativity, craft, and production-savviness to every project.
As Design Director at Onfire, Natasha is the creative lead on projects from strategy through to execution, taking the creative vision, guiding teams, and translating objectives into distinctive design language and systems. She works closely with clients and suppliers to protect design integrity at every stage, while mentoring designers and elevating the studio’s creative standards. For Onfire, she ensures every solution aligns with the studio’s mission: creating bold brands driven by compelling ideas and built to perform in the real world. She is also fluent in Spanish, English, and Russianmore..
