@andfaird

Andrew Farid

Active 10 months ago

A Creative Senior Art Director with over 15 years of experience in creative direction, branding, and visual communication. approaches every brief with a sharp attention to detail and a relentless drive for excellence. My creative journey began in 2010 when he enrolled in the Graphic Design BA program at the American University in Cairo. Shortly after, he started his career at many local agencies in Egypt, gradually evolving into a leader of creative teams of over 25 people across major regional and global accounts. During this period, i built a diverse portfolio, working with some of the world’s most iconic brands, including McDonald’s, Pepsi, Coca-Cola, Saudia Airlines, Saudia Group, Saudia Fursan, Uber, Careem, Toyota, Vodafone, Mercedes-Benz, Oreo, Galaxy, Nestlé, Snickers, M&M’s, Cadbury, Jeep, Shell, Emaar, Juhayna, Total, and Adidas. My input helped win most of the creative pitches he worked on, and he has been part of turning ideas into impactful stories that stick. His work has also been featured on creative platforms like Behance and Packaging of the World. considers brand storytelling a playground. From mood boards and layouts to cohesive art direction, big acts, and stunts, he focuses on the details that bring brands to life. He is constantly in pursuit of visual harmony, often spending long hours in the office refining ideas and pushing creative standards forward. more..

Active 10 months ago