Ilios

Ilios is a premium line of natural cereal, inspired by the ancient heritage of Ancient Greece, where the veneration of the earth and nature were part of everyday life.

Target audience:
Income level above average/high
Men and women 25-55 years oldPeople willing to pay for the quality and uniqueness of the product. Work a lot and engage in self-development. Often lead a healthy lifestyle, show greater interest in organic and natural products. Do sports, watch their diet.

The problem:
These people want not just to get full, but to experience something special, aesthetically pleasing, to be imbued with culture.

Solution:
Make a design that refers to the cultural and historical significance of the product, naming and packaging design to connect with antiquity and the gods, thereby referring to the fact that cereals are something special, cereals are the food of the gods

Design: 
The sun, drawing in the Greek style (inside the sun, there is a round window in which cereals are visible), was used as a distinctive accent graphic, as well as illustrations of scenes with people who grow cereals to show a careful attitude to the naturalness and quality of the product. Also in the series of illustrations, there is an image og the Greek goddess of fertility — Demeter, which, in combination with the naming, supports the packaging metaphor.