ALIA SECRETS — Beauty Packaging Design

Packaging Design · Illustration · Print Production

ALIA SECRETS is a beauty brand inspired by Korean beauty rituals.

The goal was to create a packaging experience that feels distinctive from the moment the customer receives the order — turning a functional shipping box into a recognizable extension of the brand identity.

Packaging Direction

The visual system combines a deep botanical green palette with detailed illustrated artwork, ornamental typography and decorative elements inspired by the brand’s aesthetic.

Instead of treating the box as a simple shipping container, the main lid became the hero canvas — creating a memorable unboxing experience while keeping the surrounding panels structured and functional.

Production Specifications

Box Size
25 × 21 × 9 cm

Structure
E-Flute Corrugated Box

Finishing
Spot UV
Gold Foil

Applications
Custom Illustration
Branded Side Panels
QR Code Integration
Production-Ready P