Amrut Gir Branding – Packaging – CGI

Amrut Gir – A2 Vedic Bilona Gir Cow Ghee Packaging Design

This project explores packaging design for Amrut Gir, a wellness-focused brand rooted in Gir cow purity and the traditional Vedic Bilona method. The objective was to create a visual identity that communicates authenticity, trust, and ancestral nourishment while remaining relevant for modern consumers.

The design draws inspiration from temple-inspired framing, heritage seal structures, and manuscript-like textures to establish a strong connection with tradition. A warm turmeric-gold and maroon palette reflects richness, purity, and cultural depth, supported by classical serif typography to reinforce credibility and timelessness.

Gir cow illustrations were integrated as narrative elements to express origin and ethical sourcing, allowing the packaging to function not just as a retail container but as a ritual object representing everyday wellness and heritage continuity.