At Hi! Estudio, we crafted the art direction and photography for Candela Run, the ultimate expression of Mamajuana: the legendary botanical rum of the Dominican Republic.
A smooth blend of fine Dominican rum, natural spices, and honey.
Our creative direction focused on highlighting the product’s unique characteristics, building a powerful visual narrative that authentically connects with its essence. Inspired by the jungle and the vibrant soul of the Dominican Republic, we created a series of elements that coexist naturally with the product, positioning it as a contemporary icon of its cultural roots.
Full Design project by:
Quaker City Mercantile.
Steve Grasse, Nick Apice, Monique Ebbecke
www.instagram.com/qcmercantile/
Derrick Lin
Relish
Beltim
habmdesign
Sidahmed Badredine
Parentheses Studio
Michele Parente
Sappestudio
Narek Yeghiazaryan
Motyw
Pinot Agency
Ohmybrand
Gevorg Harutyunyan
Sadikur Rahman Taseen
ferazull
Bold Brands
Printgo
HIGRAPHIC
usama
tommaso ceschi
Robin Krstic
howdydesignfamily
killeridea
onlab