ChowMore

ChowMore asked us to help them build a brand centered on the positive bond between dogs and their human companions.

With any startup, the challenge is to find a voice that stands out and resonates with the prospective consumer, often with limited resources.

The dog food category is a very crowded space, with lots of different product offerings from the traditional canned brands to the fresh, refrigerated brands that are delivered to your doorstep.ChowMore decided to focus on the space in between, freshly cooked and shelf-stable. We helped them build the visual language- brand identity, packaging, web…Of course, at the end of the day, nothing replaces a product that delivers on its promise to its customers. We were honored to be part of their effort.