Crépuscule – Premium Rosé Champagne

The Context

Crépuscule is a premium rosé champagne concept imagined as a cinematic brand experience, where luxury packaging meets emotional storytelling.

Rather than focusing solely on the product itself, the project explores the atmosphere surrounding a moment — a suspended instant between elegance, intimacy and memory.

Through a series of campaign visuals, film-inspired compositions and refined packaging executions, the brand positions champagne as more than a celebration product: a sensory and emotional experience.

The visual universe blends soft Mediterranean light, romantic tension and minimalist luxury codes to create a timeless premium identity.

The Design Work

The visual identity is built around a delicate balance between softness and sophistication, combining blush pink tones, deep navy accents and gold foil details.

The packaging system focuses on elegance through simplicity: clean typography, subtle embossing, textured materials and carefully controlled compositions reinforce the premium positioning of the brand.

The cylindrical coffret extends the product experience beyond the bottle itself, transforming the packaging into a collectible object designed for gifting and presentation.

The project also expands into a cinematic campaign direction inspired by luxury fragrance advertising and European auteur cinema, using storytelling visuals to build a complete emotional narrative around the brand.

The Mission

Create a premium rosé champagne brand identity capable of standing out through emotion, atmosphere and cinematic storytelling.

Develop a coherent packaging and campaign system combining luxury aesthetics, refined typography and immersive visual direction.

Build a brand universe where packaging becomes part of a larger narrative experience rather than a simple commercial product.

The Approach

The creative direction is driven by contrast: intimacy vs vastness, softness vs structure, stillness vs emotion.

Instead of relying on traditional champagne marketing codes, the project adopts a cinematic visual language inspired by film posters, slow storytelling and luxury editorial photography.

Each visual composition is designed to evoke a feeling rather than simply showcase the product, allowing the packaging and campaign imagery to function together as a unified brand experience.

This approach transforms the champagne into a symbolic object connected to memory, romance and atmosphere.

Credits

Art Direction & Graphic Design: Benjamin Le Nir – Loseou
Project Type: Premium Champagne Branding & Packaging Concept
Location: Bordeaux, France
Category: Packaging Design / Brand Identity / Art Direction