Embutidos A Matanza

Embutidos A Matanza is a brand with deep roots in the Galician tradition of meat and smoked meat production.

The third generation of a family of producers keeps the ancient know-how alive, combining traditional recipes with the highest current quality standards. It was from this legacy that we created a new visual identity, designed to reinforce the brand’s authenticity and project it into the future.

We developed the visual identity, packaging design, creative direction, and product photography in the studio and in the production/activity context. We tried to build a coherent visual system where brand, packaging, and image work together to communicate tradition, rigor, and quality.

The packaging design emphasizes the origin and artisanal process of the products, while also responding to the current demands of the point of sale. The photography highlights the rustic character of the smoker and the traditional production environment, where time and the smoke from the oak wood are an essential part of the flavor.

Produced from select meats sourced from small family producers in the Ourense region, A Matanza products stand out for their genuine flavor and unmistakable quality. With this project, we contribute to their establishing themselves in a more consistent, recognizable way, aligned with their essence.