flakes / breakfast package

about the project

Concept of packaging dry breakfasts for the whole family. Inside the box there are four bags of cereals of different volumes, designed for each family member. This format makes the use of the product more convenient and emphasizes a personal approach to a common family breakfast.

The basis of the visual concept was stretched typography, symbolizing the expansion of the usual format of breakfast. The elongated shapes of letters become a metaphor of flexibility and care, combining the functional idea of packaging with its visual image.