HOVE Flower’s Thoughts

Project: Ant Business Alliance/HOVE Flower’s Thoughts

Service: New products in washing and care series

Channel: Offline supermarkets

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This is the packaging design we created for the new care product “HOVE”, a care brand owned by Ant Business Alliance. It aims to take into account the sense of brand array and expression of category characteristics, match the national offline supermarkets, and impress customers with fresh + simple packaging vision.

At the design level, we took the brand name “Flower’s Thoughts” as inspiration, refined the core visual symbol of “petals surrounding”, and built a circular floral border around the brand’s main logo, which serves as the core identification element of all category packaging, creating a strong sense of product family.

The laundry detergent version uses fresh mint green as the main color, with white and purple petals, conveying the refreshing tonality of “long-lasting fragrance, gentle cleansing”; the laundry detergent version uses soft mist cherry blossom powder as the main color, with pink and white cherry blossom elements to strengthen the soft care perception of “activated oxygen stain removal, brightening and color protection”, allowing consumers to distinguish categories at a glance while maintaining the integrity of the brand vision. High-saturation selling point labels are set in the upper right corner of the packaging. The laundry detergent is labeled “Surround Fragrance Lock” and the washing powder is labeled “Active Oxygen Stain Remover.” Strong contrasting colors are used to quickly grab consumers’ attention and convey the core advantages of the product.

The main logo “HOVE” and the brand name “花的心事” are placed in the visual center to strengthen brand recognition. The product category and fragrance are clearly marked below to complete the complete transmission of product identity. The three core selling points are clearly listed with numerical serial numbers on the left side. The information level is clear and reduces consumer decision-making costs.