LIADA

ja està LIADA.
[un vi fet per celebrar la vida]

Un projecte d’identitat i packaging que parteix d’una idea molt clara: el vi és molt més que una beguda, és part de les experiències, les trobades i els moments que val la pena celebrar.

He desenvolupat una identitat visual que combina tradició i contemporaneïtat, portant el món del vi a un llenguatge més jove, expressiu i desenfadat. A través del color, les formes abstractes i la il·lustració, el disseny busca transmetre moviment, vitalitat i ganes de compartir.

Una identitat pensada per brindar, celebrar i deixar-se liar.

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[a wine made to celebrate life]

A visual identity and packaging project built around one simple idea: wine is much more than a drink. It’s part of the experiences, connections and moments worth celebrating.

I developed a visual identity that blends tradition with a contemporary approach, bringing wine into a younger, more expressive and playful visual language. Through colour, abstract shapes and illustration, the design captures movement, energy and the joy of sharing.

An identity made for raising glasses, celebrating life and getting a little carried away.

Curator’s Insight

The label works almost entirely in black and white, which leaves red with one job. It appears only where wine does, in the small glasses and bottles the figures are drinking from. It then returns as the box that holds the bottles, so the colour reads as the pour itself. The white label is cut at a tilt, so a slab of paper sits askew on a dark cylinder instead of wrapping it. That gives the shelf the movement the illustrations describe. The figures are also not centred or evenly spaced, so the label feels like a moment caught mid-toast rather than a fixed emblem.