Logo and Packaging Design | Pasta

Client’s task
Develop packaging design for a line of dry pasta intended for regular consumption. The product should project a modern and confident image, inspire trust in its quality, and be suitable for everyday use. The packaging must be highly legible on the shelf and stand apart from overly stereotypical “Italian” design clichés.

Concept
The design is based on the idea of showcasing pasta as the main visual image of the brand. Each type becomes the hero of its own packaging — large, recognizable, and expressive. A unified architecture makes the product line cohesive and eye-catching on the shelf.

Solution
The concept is brought to life through color, typography, and graphics.

An expressive color palette conveys the brand’s energy and helps navigate the product range.

A high-contrast typographic approach ensures both impact and legibility, while large craft-style illustrations emphasize the naturalness of the product and define the character of each SKU.