Masolea Olive Oil

MASOLEA is a limited-edition, early-harvest Picual olive oil that preserves the pure essence of the olive at its exact peak of ripeness. Each bottle encapsulates the time, care and dedication invested in the olive trees of Montoro and their pressing in Jaén. More than just oil, it is a ritual that translates patience and respect for the process into a sensory experience.

Challenge
In a market saturated with premium olive oils, where marketing often focuses on the ‘gourmet’ aspect, MASOLEA was launched with a different ambition: to transform olive oil into a ritual experience.The challenge for the brand identity was to translate that artisanal precision into a visual language. The solution is based on a simple principle: capturing the essence without rushing it.

Solution
The identity was built on simplicity and essence: a hand-drawn logo featuring an integrated ‘O’ shaped like an olive, a minimalist label, and black-and-white photographs of olive groves with a stylised finish. The packaging and box guide the user from the landscape to the ritual of consumption, featuring calligraphic text from the brand’s manifesto and photographic details of the tree.