Nature’s Harvest Health Food Range

The goal was to create a range that felt unmistakably Kiwi, not clichéd, but in a way that New Zealanders would instinctively recognise. We drew inspiration from the lush, mossy forests and iconic native ferns woven into our national identity. Paired with imagery that hints at the product’s real-world uses, the result is both evocative and practical. There’s nothing else like it in the category; we deliberately broke away from category norms to carve out a space that’s proudly ours, and genuinely different.