Open the Door to Warto Winery

Winnica Warto is a winery from Poland’s Warta Valley, where good wine is combined with encounters, experiences and reasons to return. The label was designed as an invitation into this world.

Its central motif is an open door — a symbol of hospitality and one of the brand’s most distinctive visual elements. Inside, the Powiercie Palace is combined with a fingerprint motif, creating a personal trace of the place and an invitation to discover it more closely.

On the reverse, the label’s die-cut turns into a soft, flowing line inspired by the Warta River, while also echoing the shape of the brand symbol. A restrained colour palette and refined paper are paired with metallic details, creating a subtle interplay of texture and light.

Together, these elements form a coherent system for the entire wine range — minimal, distinctive and immediately recognisable.