OTTO’S 72

Robin Krstic

Jönköping, Sweden

Otto’s 72 is a beer brand rooted in classic brewing and honest design. Inspired by retro labels, the identity uses strong typography, a disciplined grid, and a restrained color system to create a timeless, cohesive range.

Featuring a West Coast IPA, Classic Lager, and Original Pils, each beer is defined by clarity, balance, and character.

Just beer. Done right.