Panettone

For Verdú Artesanos, Calacreative developed a premium packaging design that reflects the brand’s artisanal character, combining tradition, elegance and a contemporary visual approach.

The design features a clean white structure with refined gold details, creating a sophisticated contrast that highlights the brand’s identity. The expressive Verdú logotype takes centre stage, while carefully arranged product photography showcases the different panettone varieties.

The packaging balances visual simplicity with product information, incorporating illustrations of the different flavours and descriptions that celebrate the richness and variety of the collection.

Designed to enhance the product’s perceived value and create a memorable gifting experience, the packaging embraces a warm, festive aesthetic without relying on excessive Christmas decorations.

The result is an elegant and recognisable packaging concept that celebrates artisanal baking and transforms a traditional Italian Christmas speciality into a premium product.