I wanted to design a bold, vibrant pouch packaging series for Desi Flavors that captures the authentic, kettle-cooked nature of gourmet organic plantain chips. The goal was to balance a traditional Indian heritage aesthetic with a modern, clean retail presence that stands out instantly on store shelves.
Design & Layout Details:
- High-contrast color blocking across each matte pouch instantly differentiates flavor variants like Black Pepper, Naturally Sweet, and Sea Salt.
- A prominent framed centerpiece inspired by classic Indian architecture anchors the brand name and product title.
- Crisp, high-resolution food photography inside a clean white bowl gives consumers a direct look at the crunchy chip texture.
- Bold, stamp-like callouts at the top corner highlight ingredient simplicity, such as “JUST 3”, “JUST 4”, and “JUST 5” ingredients.
- Cleanly organized bottom icons call out key selling points like USDA Organic certification, gluten-free status, non-GMO, and coconut oil kettle cooking.












