Raices

Pedro and Juan, the sons of two brothers who have been at loggerheads for decades, have decided to put their differences aside and produce olive oil from the adjoining plots of land that were divided more than 50 years ago when their parents separated. With 423 and 430 olive trees respectively, the new generation is joining forces to produce top-quality extra virgin olive oil, thereby honouring the family legacy and continuing to make history.

This project was made possible thanks to the dedication of our suppliers: @averydennison_packaging for the paper, @etilisa_etiquetas for the printing, @camarc.pt for creating the olive wood cases, and @elspairots for the photography. Thank you for being part of the project and taking care of every detail.

Curator’s Insight

The most useful decision here is where the label sits. The hand-painted numerals run larger than the bottle can display, so the neon band cuts across them and leaves 423 above and 430 below, turning the label into the boundary line between the two plots. Fluorescent stock is a risky choice for an heirloom product, but against dark glass and olive wood it reads as the present interrupting the past, and the black condensed grotesque with a small serif for the descriptors keeps it disciplined. The rough, dry-brushed numbers add a human, hand-marked quality that a clean typeface could not. The wood case with its burned wordmark carries the same material honesty through to the shelf.