RoZERO

RoZERO is a label design for non-alcoholic wine created for Winnica Turnau. The name combines an association with rosé and “zero”, clearly communicating the nature of the product: a lighter, alcohol-free alternative that still belongs to the world of wine.

The starting point for the label design was the circle. It directly refers to zero, but also to cyclicality, return and the rhythm of nature. The circular die-cut becomes the main design gesture — simple, memorable and highly visible on the shelf. Thanks to its distinctive form, the bottle immediately attracts attention while clearly expressing the idea behind the product.

The label was designed so that RoZERO would not feel like a side product or a compromise. The use of refined paper and finishing techniques — embossing and hot stamping — gives the design an elegant, carefully crafted character. As a result, RoZERO combines novelty with clarity: it communicates the absence of alcohol, draws attention and shows that a non-alcoholic wine can be a fully considered, visually refined part of the brand portfolio.