Sihong Food – Blueberry Haw Bar

Project: Sihong Food·Blueberry Haw Bar
Services: Product Packaging
Channel: offline channel——

In channels dominated by offline supermarkets and snack mass merchandisers, products often face competition from a large number of SKUs. Highly saturated colors have strong long-distance visual capture, allowing consumers to quickly locate products from 3 meters away. Contrasting colors can increase the pop of the screen and stand out in dense shelf displays.

From a consumption perspective, one of the main consumption scenarios of hawthorn sticks is children’s snacks. The packaging with cute and interesting features not only directly pleases children, but also allows parents who are the decision makers of the product to intuitively feel the fun of the product. On the other hand, as food safety is of great concern, we need to use packaging to reduce purchasing concerns and accelerate consumption conversion. On the premise that the product is in line with reality, we should try our best to convey the health signal of “real ingredients, no additives” to consumers.

Therefore, the main color of the design is a deep and mysterious “blueberry purple”, which forms a strong contrast with the bright “attractive red” of hawthorn, and uses high contrast to grab the attention of the shelves; at the same time, the eye-catching bear-shaped hawthorn stick is used as the visual focus, and the cute bear-shaped hawthorn stick is enlarged and displayed to enhance the childlike interest and affinity of the product; and the fresh fruit pictures of fresh blueberries and hawthorn are used to convey the product. Assisted with value points such as “high-quality blueberries in season”, “selected high-quality hawthorns”, “real ingredients,” and “clean formula”, consumers can quickly capture product selling points and promote consumer decision-making.