Soka – Canned Juice Concept

Soka – Canned Juice Concept

Soka is a fictional brand created as a self-initiated packaging design concept. The project was developed to explore visual identity, flavor differentiation, and modern canned beverage aesthetics. The concept focuses on fresh, natural juices presented in a clean and vibrant design system. A bold blue background was chosen as a unifying brand color, while each flavor is highlighted through realistic fruit illustrations to ensure clear recognition on the shelf. The Soka range includes 7 flavors: • Orange • Grape • Apple • Coconut • Strawberry • Peach • Apricot The packaging emphasizes freshness, simplicity, and a contemporary look suitable for the mass market. This project was created purely for portfolio and design exploration purposes and does not represent a real client or commercial product.