The Glorious Mess

An Eton Mess waiting to happen

Challenge

The Eton Mess is a quintessentially British dessert. One that can turn any mealtime into a colourful culinary delight.

Flower&White, producers of meringues in all shapes and sizes, created a one-stop-shop for all your Eton Mess needs. The Glorious Mess – A brand that celebrates the heritage of the humble British dessert; while reinventing it for today.

How do you own the origin story of product that belongs to everyone?

Solution

With origin stories as rich and diverse as ‘A dog joyfully prancing through a picnic’ or ‘An Etonian cricket match dessert disaster’, a brand about the humble Eton Mess is as pleasurable to create as it is to eat.

By leaning into these rich stories, TGM owns this culinary carnage by illustrating that fateful meringue drop moment.

Alongside a photographic style that owns the messy moment – vibrant colours and kaleidoscopic fruit depictions add to these accidental eccentricities of the British owned brand.

Embrace the Mess!