Uncle Tiger Cat Litter X LBD

Uncle Tiger Cat Litter is a mineral-based cat litter brand that challenges the mainstream cute design trend with its cat-centric design principles.

From a feline’s perspective, the brand embraces cats’ primal instincts through intentional design concepts. Inspired by geological formations, it has developed a cohesive visual system based on mineral morphologies, establishing a unified brand identity encompassing custom typography, logos, and functional packaging.

The packaging is made of recyclable corrugated kraft paper to reduce plastic dependency. Employing the screen-printing technique, coupled with the strategic application of silver ink, every surface authentically replicates the raw mineral textures observed in natural environments.