Zeus Rosso Veneto

Zeus Rosso Veneto by Diana Des is a bold red wine from the Veneto region of Italy, inspired by the supreme god of Mount Olympus. It embodies intensity, dominance and an untamed energy, translating these attributes into a striking physical presence.

The project set out to challenge the conventional role of a wine label, moving beyond graphic design into the realm of object and sculpture. Instead of a traditional printed surface, the label was conceived as a material intervention directly integrated with the bottle, creating depth, texture and a strong tactile experience.

This approach transforms the bottle into a singular piece, where form and narrative are inseparable. The visual language draws on ideas of power and monumentality, reinforcing a sense of weight and permanence while maintaining a refined and elegant balance.

Aligned with DianaDes’ pursuit of craftsmanship, authenticity and exclusivity, Zeus stands as a statement piece on shelf, designed not only to communicate, but to be felt and remembered.