Portfolio Center grad Jimmy Stones designed the Logo, Packaging, Website for Speedo LZR.

Challenge: Re-brand the Speedo LZR Racer to take advantage of the 2008 Bejing Olympics and Speedo athletes.
Solution: A logotype, packaging, and website were developed to communicate the outstanding world record times achieved in the Speedo LZR swimsuit. Each package featured a world record with a heroic story linked to the website.