The brief is to create a new series of wine labels from scratch. This is to include naming, identity and label design. The name and label needed to take advantage of the high profile of Marlborough wines across the globe. It needed to have a clear point of difference from other labels, as well as needing to standout on shelf, have a sense of humour and most importantly create a talking point. If there was a way that the labels could re-invent themselves each year this would also be an advantage as the grapes were specifically selected for each variety and need to display individual characteristics.
This wine label just won The Best Packaging Awards at the Create Awards 2009