Fresh & Easy 1

The brief: Tesco went Stateside with their new concept for small format stores. selling own-brand products alongside brand leaders. We were asked to look at the their branding and ambient packaging.

The solution: By establishing strong values that focused on freshness, authenticity,
and origin we created a confident brand that could compete directly with both In-store competition and other retailers.

The result: A new brand and over 600 packs designed In just 7 months!

Designed by Pemberton & Whitefoord. It won silver at the recent Pentawards 2009.

Fresh & Easy 2
Fresh & Easy 3